Lawless Beauty, the cult-favorite brand, announced a limited-edition collaboration with LoveShackFancy. 

This launch features two exclusive shades of the best-selling Forget The Filler Lip-Plumping Line-Smoothing Gloss, combining Lawless’ modern makeup artistry with LoveShackFancy’s romantic, vintage-inspired aesthetic.

Annie Lawless Jacobs, Founder and CEO of Lawless Beauty, commented, 

“This collaboration is inspired by those who love their pinks pretty and their glam unapologetic. Both Lawless and LoveShackFancy are rooted in a playful-yet-elevated aesthetic, and we both speak to the person who wants to feel confident, glamorous, and a little bit extra… Lawless x LoveShackFancy builds on this legacy with a formula that plumps, smooths, and hydrates—wrapped in a romantic, whimsical, and girly experience.”

The collaboration features the signature plumping results of Forget The Filler, wrapped in LoveShackFancy’s whimsical prints.

Lip glosses are infused with a pink vanilla sugar scent inspired by the brand’s Sugar Blush Hair & Perfume Mist, and presented in romantic, shimmery shades. 

Rebecca Hessel Cohen, Founder of LoveShackFancy, added,

“This collaboration with Lawless feels like such a natural next step for us. We’re so inspired by the beauty space and the community around it, and we’ve loved learning more about how our customer interacts with beauty—what they reach for and get excited about.”

Limited-edition shades include Blooming Heirloom and Happy Thoughts. 

Blooming Heirloom is a shimmering pinky nude inspired by Lawless Founder Annie Lawless Jacobs. Happy Thoughts is a shimmering pale lavender imagined by LoveShackFancy Founder Rebecca Hessel Cohen.

To celebrate the launch, LoveShackFancy and Lawless will host a launch event on August 23rd at the LoveShackFancy Sag Harbor boutique (3 Madison Street, Sag Harbor, NY 11963) from 12 pm-6 pm. 

The experience will include photo opportunities, an exclusive gift with purchase, and more surprises.